Friction Labs designs and engineers your website, then wires in AI agents, chat, booking, CRM, and automated follow-up — so every call, text, and lead turns into booked work. We build it, run it, and host it on our infrastructure.
Web engineering · AI agents · Automations · Live in ~14 days
Morning Anthony
here's how your agents are doing.
Weekly summary
12 leads captured, 5 jobs booked, 4 reviews collected. Riley caught 3 missed calls.
Speed to lead
< 60s
avg first response
Conversations
772
handled by agents
Reviews
3 new · 4.8 avg
Agents live
Built on the best tools — and wired into the ones you already use
What we build
Everything your business needs to go digital.
One agency for the whole stack — we design and engineer it, connect it, and run it for you.
The complete system
One digital backbone for your whole business.
Your website feeds the CRM, the CRM feeds the agents, and the agents book the work — one connected stack instead of a drawer full of disconnected tools.
- Done-for-you — we design, build, deploy, and run all of it
- One connected stack — site, CRM, agents, chat, and booking talk to each other
- Live in about two weeks, not months of discovery
- Runs on our infrastructure as our IP — your data stays yours
How it works
From offline to fully digital, in four steps.
No technical lift on your end. We map it, build it, launch it, and keep improving it.
Discover
We map where you're losing leads and which pieces — site, agents, automations — will move the needle first.
See it in action
Your whole front desk, in one screen.
Every message and lead from every channel lands in one inbox. The AI replies, books, and follows up — and hands you anything that needs a human.
Do you have any openings today?
Do you do same-day visits?
★★★★★ Closed two jobs!
Re: your quote
One inbox, every channel
WhatsApp, Instagram, Facebook, Google, email, web forms, and ads — all in one place.
AI replies & books
Drafts on-brand replies, schedules jobs, and follows up — every message, in seconds.
Reviews on autopilot
Star-aware replies to every Google review, ready to send in one tap.
Automations that run themselves
Sequences, broadcasts, and comment-to-DM flows working around the clock.
See the full walkthrough, then we'll set it up for your business.
Communications agents
The agents that work your phones.
The SMS layer of your stack: each agent is a real, shipped workflow wrapped in a name — answering, following up, and booking around the clock so nothing falls through the cracks.
Front-Desk Receptionist
SMS + call forwarding
I make sure you never lose a customer to a missed call. I ring your phone first — if you can’t grab it, I text the caller back in seconds so the job doesn’t go to the next contractor on their list.
Reviews & Happy-Call Specialist
SMS
After every finished job I follow up with your customer, make sure they’re happy, and walk the happy ones straight to your Google review page. More 5-star reviews, on autopilot.
Follow-Up Rep
SMS
Leads go cold when nobody follows up. I run a polite multi-step text sequence until they reply, book, or opt out — so no lead slips through the cracks.
Speed-to-Lead Responder
SMS
The second a lead comes in from Google LSA, Yelp, Angi, Thumbtack, or Facebook, I text them back before your competitor even sees the notification. Speed-to-lead wins the job.
While you're on the job
From missed call to booked job — automatically.
A call slips through
You're on a roof, under a sink, mid-job. The phone rings out — and the lead is already dialing the next contractor on their list.
Missed call · 2:14pm
Built and run by us
Your business online, automated, and always on.
Every site and agent runs on infrastructure we own and operate — your data stays yours. License the system while you're subscribed; cancel any time and keep your history.
The team
Led by the builder — not a sales team.
The person who designs your site and wires your AI is the one you talk to. No account managers, no outsourcing.
Anthony Dominguez
CEO & Founder
A full-stack engineer who builds and runs every Friction Labs system end-to-end — modern web engineering, cloud infrastructure, and AI. The work isn't handed off to a junior or shipped overseas; it's built by the founder and kept on our own infrastructure.
FAQ
Common questions, clear answers.
Still wondering if this fits your business? Book a free call and we'll tell you straight.
Do you build the website too, or just the AI?
Both. We engineer a fast, modern, animated website and then wire the AI agents, chat, booking, and CRM directly into it — one connected system, built and run by one team.
What exactly can the AI agents do?
They answer calls and texts, respond to missed calls in seconds, qualify and follow up with leads, request reviews, and book appointments. We start with the highest-leverage agent for your business and add more over time.
How fast can you get me set up?
Most local businesses are live in about two weeks. We start with the pieces that capture the most lost revenue — usually the site plus missed-call follow-up — then expand.
What does it cost?
After a free assessment we send a clear proposal — transparent pricing, no long contracts, cancel any time. Start with one piece or take the full digital stack.
Who owns the system and the data?
We build and run everything on our infrastructure as our IP — that's how we keep it fast and supported. Your customer data stays yours; cancel and you keep your history while the system retires with us.
Ready?
Let's get your business into the digital world.
Book a free 30-minute call. We'll map your digital setup — site, agents, and automations — and tell you exactly where to start. No pressure, no jargon.
No long contracts · Cancel any time · Built and run on our infrastructure